Privacy Policy

Last updated: August 9, 2026

This Privacy Policy is written in English. Use your browser's translate feature for other languages; the English version is authoritative.

This Privacy Policy explains how BwSoft Management, LLC, a limited liability company formed in Wyoming, United States (“we”, “us”, “our”), handles personal data in connection with the La Pared mobile app for iPhone and iPad (the “App”) and the website la-pared.app (the “Site”). We are the data controller for that processing.

The short version

• Your match recording stays on your device unless you send it somewhere. Recording and rally detection happen on your iPhone or iPad. We never take your video or audio automatically, in the background, or as a condition of using the App — only the two optional features below send anything, and each is your decision.
• To detect rallies, the App processes the recording on-device and sends us only anonymized, keypoint-recognized court actions — abstract movement data, never images or audio.
• That match-action data is processed on servers in the European Union and deleted within 24 hours.
• Autofencing is strictly opt-in. It is off by default and sends nothing unless you switch it on for a match. While it is on, the App sends occasional still images of the court so we can find the court outline and keep it accurate if the camera drifts. Those images are deleted within 24 hours, are never used to train our models, and are never shared outside our company. Turn it off and no images are sent at all. See section 3(c).
• Sharing a game is something you do deliberately, one match at a time. If you send a game to a teammate, that game — including its video and audio — is uploaded so they can open it in their own copy of La Pared. Shared games are stored in the European Union, can only be opened by someone signed in to La Pared who has your link, and are deleted within 24 hours. We never look at them or use them to train anything. See section 3(d).
• You sign in with Sign in with Apple; the only account detail we hold is your email address.
• The Site loads Google Analytics only if you accept cookies.
• We do not sell or share your personal information.

1. Who we are & how to contact us

BwSoft Management, LLC is a limited liability company formed in Wyoming, United States. For any privacy question or to exercise your rights, contact us at:

• Email: privacy@la-pared.app
• Postal: 22667 Aspect Dr Apt 201, Boca Raton, FL 33428, United States

2. What we do not collect

We designed La Pared to be private by default. We never take the video or audio of your matches automatically, in the background, or as a condition of using the App. Recording and rally detection run on your device, your footage stays there under your control, and we do not use facial recognition or identify individuals from it.

Two optional features do send something from your device, and neither of them happens unless you choose it:

• Autofencing — off by default. When you switch it on for a match, the App sends occasional still images of the court. Never the recording itself, never audio.
• Sharing a game — nothing leaves your device until you pick a specific match and start the share yourself. That upload does include the match video and its audio, because the whole point is for your teammate to watch it.

Both are described in full below, including where the data goes and how long we keep it. If you use neither, nothing recorded by your camera or microphone ever reaches us.

Recording other people — your responsibility

Because your match video and audio stay on your device unless you send them somewhere, you are the controller of that footage — including the images and voices of anyone it captures, such as opponents, partners, or bystanders. You are solely responsible for complying with all applicable laws and any venue or club rules when recording others, including obtaining any consent or permission that may be required and respecting their privacy and image rights. Do not use La Pared to record people unlawfully or without the permissions you need. Unless you turn on Autofencing, we receive only anonymized match-action data — never images or audio — so we do not process identifiable information about the people in your recordings.

If you choose to turn on Autofencing, the still images we receive may show the players and anyone else on or near the court. We use them solely to locate the court and its lines, we do not run facial recognition on them or try to identify anyone, and we delete them within 24 hours. Because you decide whether to enable the feature, you remain responsible for having any consent or permission those people's laws or your venue require before you switch it on.

The same applies, far more directly, when you share a game: you are handing the full video and audio of everyone in that match to whoever you give the link to. Only share a game if you have the right to share footage of the people in it, and only with people you intend to have it.

3. Information we process

a. Account information

When you create an account you use Sign in with Apple. We receive your email address (which may be an Apple private-relay address if you choose to hide it) and an Apple user identifier. We use this to create and secure your account and to contact you about the service.

b. Match-action data (for rally detection)

The App analyzes your recording on your device and derives anonymized keypoint-recognized actions on the court (abstract positional/movement data). Only this abstract data — never your video or audio — is sent to our servers to detect rallies and return the results to your device. This data is processed in the European Union and automatically deleted within 24 hours.

c. Court images — the optional Autofencing feature

Autofencing is an opt-in feature and is switched off by default. It works out the boundaries of the court (the “fence”) automatically and keeps them accurate when the camera drifts during a match. You decide whether to use it: you enable it yourself on the new-game configuration screen, the App remembers your last choice, and you can switch it off again at any time. Before it is first enabled the App explains what it sends and links you to this policy. While it is off, the App sends us no images whatsoever and positions the fence exactly as it does today.

Only while you have Autofencing enabled, the App sends occasional still images (JPEG) of the court to our court-detection service. Specifically:

• They are individual still frames, not your video, and they contain no audio.
• They are downscaled to 1024 pixels wide before leaving your device.
• They are sent infrequently — at most about one image per two minutes of match footage — and in the background.
• They travel over an encrypted connection, from your signed-in account only, and are tied to that one match session.

We use these images for a single purpose: to compute the outline of the court and send that outline back to your device. An image may show the players and anyone else on or near the court. We do not use facial recognition and we do not attempt to identify anyone in them.

These images are processed for us by RunPod, Inc. in the United States (see sections 6 and 7). The images, and the court masks derived from them, are deleted within 24 hours. We do not use them to train or improve our models, and we never sell, publish, share, or otherwise disclose them outside our company.

Autofencing is a convenience, not a requirement: the App works without it, and withdrawing your agreement is as simple as turning the switch off.

d. Shared games

La Pared lets you send a whole match — with the rallies already detected — to someone else who uses the App, so they can watch it, review it and cut their own clips from it. Nothing is shared until you choose a specific game and start the share yourself. There is no automatic, bulk, or background sharing.

When you do share a game, the game file is uploaded to our storage. Unlike everything else described in this policy, that file does contain the match video and its audio, along with the thumbnails and the detected rally data — that is what makes it watchable for the person you send it to. Specifically:

• It is uploaded to object storage in the European Union (Akamai Technologies, Inc. (Linode)), over an encrypted connection, using short-lived links issued for that one transfer.
• You get a short, randomly generated link. It is not listed, indexed, or searchable anywhere — only someone you give it to can use it.
• Whoever opens it must be signed in to La Pared to download the game. Following the link in a browser only reaches a page explaining what La Pared is.
• The shared game is deleted within 24 hours of being uploaded, after which the link stops working.
• We do not watch, analyze, index, or otherwise use shared games for anything except delivering them to the person holding your link, and we do not use them to train or improve our models.

You control who receives the link, so treat it as you would the video itself. If you need a shared game removed before it expires, email us at privacy@la-pared.app.

e. Purchases

The App is free and offers optional Apple In-App Purchases. Payments are processed by Apple; we never receive your card or payment details. We receive your purchase/subscription status from Apple to unlock features.

f. App diagnostics

If you have enabled “Share With App Developers” in iOS/iPadOS, Apple provides us with Apple App Analytics — aggregated, non-identifying statistics about crashes and usage. You can turn this off in Settings → Privacy & Security → Analytics & Improvements.

g. Website usage

If you accept analytics cookies on the Site, we use Google Analytics to understand traffic and usage (e.g. pages viewed, approximate region, device/browser type), with IP anonymization enabled. We also keep standard, short-lived server logs for security and reliability. Your theme, language, and cookie choice are stored locally in your browser (localStorage) and are never transmitted to us.

4. Why we process data & legal bases (GDPR)

5. Cookies & analytics on the website

On your first visit the Site shows a cookie banner. Google Analytics is loaded only if you select “Accept.” If you decline, no analytics cookies are set. You can change your choice at any time via the “Cookie settings” link in the footer. Essential preferences (theme, language, your cookie choice) are stored locally in your browser and are not used for tracking.

6. Sharing & sub-processors

We do not sell or share your personal information and do not use it for cross-context behavioral advertising. We rely on a small number of service providers (processors) who act on our instructions:

7. International data transfers

Our backend that processes match-action data is located in the European Union (Frankfurt, Germany (European Union)), and any game you choose to share is stored there too. If you use the App from outside the EU, your match-action data and shared games may be processed in the EU.

If — and only if — you enable Autofencing, the still court images described in section 3(c) are processed by RunPod, Inc. in the United States and deleted within 24 hours. Apple and Google may likewise process certain data in the United States. These transfers are covered by appropriate safeguards such as the EU Standard Contractual Clauses and/or the EU–U.S. Data Privacy Framework. If you would rather no image data be transferred outside the EU, leave Autofencing switched off — the App is fully usable without it.

8. How long we keep data

• Match-action data: deleted within 24 hours of processing.
• Autofencing court images and the court masks derived from them: deleted within 24 hours, and never retained for model training.
• Shared games (video, audio, thumbnails, rally data): deleted within 24 hours of upload, after which the share link stops working. Never retained for model training.
• Account data (email): kept until you delete your account, then removed (subject to any legal retention).
• Analytics: retained by the relevant provider per their settings.

9. Security

We use industry-standard technical and organizational measures — including encryption in transit, access controls, authenticated upload endpoints for Autofencing images, unlisted random share links that require a signed-in account and expire within 24 hours, and on-device handling of your video and audio unless you deliberately share it — to protect personal data. No method of transmission or storage is completely secure, but our privacy-by-design approach keeps the data we hold to a minimum.

10. Your rights (EEA / UK GDPR)

If you are in the European Economic Area or the United Kingdom, you have the right to: access your data; rectify inaccurate data; erase your data; restrict or object to processing; data portability; and to withdraw consent at any time (without affecting prior processing). To exercise these rights, email privacy@la-pared.app. You also have the right to lodge a complaint with your local data protection authority.

11. Your California privacy rights (CCPA/CPRA)

In the past 12 months we have collected the following categories of personal information: identifiers (email, Apple ID), commercial information (purchase status), and internet/usage activity (website analytics, if you consent). We also briefly hold audio and visual information in two optional cases you control: still images of the court if you switch on Autofencing, and the video and audio of any game you choose to share — both deleted within 24 hours. We collect it for the purposes described above.

We do not sell and do not share personal information (as those terms are defined under the CPRA), and we do not knowingly do so for anyone under 16. California residents have the right to know, access, correct, and delete their personal information, and the right not to be discriminated against for exercising these rights. To make a request, email privacy@la-pared.app.

12. Deleting your account & data

You can delete your account and associated data from within the App, or by emailing privacy@la-pared.app. Your match video and audio already remain on your device and can be deleted by you at any time. Match-action data on our servers is deleted within 24 hours regardless, as are any Autofencing court images and any games you shared.

13. Children

La Pared is a general-audience app and is not directed to children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us personal data, contact us and we will delete it.

14. Changes to this policy

We may update this Privacy Policy from time to time. We will change the “Last updated” date above and, where appropriate, notify you in the App or on the Site. Continued use after an update means you accept the revised policy.

15. Contact

BwSoft Management, LLC
22667 Aspect Dr Apt 201, Boca Raton, FL 33428, United States
privacy@la-pared.app