Privacy Policy
This Privacy Policy is written in English. Use your browser's translate feature for other languages; the English version is authoritative.
This Privacy Policy explains how BwSoft Management, LLC, a limited liability company formed in Wyoming, United States (“we”, “us”, “our”), handles personal data in connection with the La Pared mobile app for iPhone and iPad (the “App”) and the website la-pared.app (the “Site”). We are the data controller for that processing.
The short version
- Your match recording stays on your device unless you send it somewhere. Recording, rally and ball tracking, and court fencing all happen on your iPhone or iPad. We never take your video or audio automatically, in the background, or as a condition of using the App.
- All video analysis is performed on your device. No video, no audio, no still frames and no derived match data are sent to us in order to detect rallies or find the court — the App does not need our servers to analyze a match at all.
- Sharing a game is the one feature that sends your footage anywhere, and it is something you do deliberately, one match at a time. If you send a game to a teammate, that game — including its video and audio — is uploaded so they can open it in their own copy of La Pared. Shared games are stored in the European Union, can only be opened by someone signed in to La Pared who has your link, and are deleted within 24 hours. We never look at them or use them to train anything. See section 3(c).
- You sign in with Sign in with Apple; the only account detail we hold is your email address.
- The Site loads Google Analytics only if you accept cookies.
- We do not sell or share your personal information.
1. Who we are & how to contact us
BwSoft Management, LLC is a limited liability company formed in Wyoming, United States. For any privacy question or to exercise your rights, contact us at:
- Email: privacy@la-pared.app
- Postal: 22667 Aspect Dr Apt 201, Boca Raton, FL 33428, United States
2. What we do not collect
We designed La Pared to be private by default. We never take the video or audio of your matches automatically, in the background, or as a condition of using the App. Recording and the entire analysis of your footage — rally detection, ball and player tracking, and working out the court fencing — run on your device. Your footage stays there under your control, and we do not use facial recognition or identify individuals from it.
Exactly one feature sends your footage anywhere, and only when you choose it:
- Sharing a game — nothing leaves your device until you pick a specific match and start the share yourself. That upload does include the match video and its audio, because the whole point is for your teammate to watch it.
It is described in full below, including where the data goes and how long we keep it. If you never share a game, nothing recorded by your camera or microphone ever reaches us.
Recording other people — your responsibility
Because your match video and audio stay on your device unless you send them somewhere, you are the controller of that footage — including the images and voices of anyone it captures, such as opponents, partners, or bystanders. You are solely responsible for complying with all applicable laws and any venue or club rules when recording others, including obtaining any consent or permission that may be required and respecting their privacy and image rights. Do not use La Pared to record people unlawfully or without the permissions you need. Unless you share a game, we receive no images or audio at all — so we do not process identifiable information about the people in your recordings.
The same applies, far more directly, when you share a game: you are handing the full video and audio of everyone in that match to whoever you give the link to. Only share a game if you have the right to share footage of the people in it, and only with people you intend to have it.
3. Information we process
a. Account information
When you create an account you use Sign in with Apple. We receive your email address (which may be an Apple private-relay address if you choose to hide it) and an Apple user identifier. We use this to create and secure your account and to contact you about the service.
b. Match analysis — done entirely on your device
Everything La Pared works out about your match is computed on your own device. That includes tracking the ball and the players, detecting where each rally starts and ends, and Autofencing — working out the boundaries of the court (the “fence”) automatically and keeping them accurate when the camera drifts during a match.
None of it involves us. No video, no audio, no still frames, and no data derived from them — such as positional or movement data — are sent to our servers for this analysis. The results stay on your device alongside your footage. Autofencing remains a setting you control on the new-game configuration screen and can switch off at any time, but whether it is on or off, nothing about your recording leaves your device.
Because the analysis never reaches us, we hold no images of the people on your court, we run no facial recognition, and we have nothing from your matches to train models on. This also means match analysis works without a network connection.
c. Shared games
La Pared lets you send a whole match — with the rallies already detected — to someone else who uses the App, so they can watch it, review it and cut their own clips from it. Nothing is shared until you choose a specific game and start the share yourself. There is no automatic, bulk, or background sharing.
When you do share a game, the game file is uploaded to our storage. Unlike everything else described in this policy, that file does contain the match video and its audio, along with the thumbnails and the detected rally data — that is what makes it watchable for the person you send it to. Specifically:
- It is uploaded to object storage in the European Union (Akamai Technologies, Inc. (Linode)), over an encrypted connection, using short-lived links issued for that one transfer.
- You get a short, randomly generated link. It is not listed, indexed, or searchable anywhere — only someone you give it to can use it.
- Whoever opens it must be signed in to La Pared to download the game. Following the link in a browser only reaches a page explaining what La Pared is.
- The shared game is deleted within 24 hours of being uploaded, after which the link stops working.
- We do not watch, analyze, index, or otherwise use shared games for anything except delivering them to the person holding your link, and we do not use them to train or improve our models.
You control who receives the link, so treat it as you would the video itself. If you need a shared game removed before it expires, email us at privacy@la-pared.app.
d. Purchases
The App is free and offers optional Apple In-App Purchases. Payments are processed by Apple; we never receive your card or payment details. We receive your purchase/subscription status from Apple to unlock features.
e. App diagnostics
If you have enabled “Share With App Developers” in iOS/iPadOS, Apple provides us with Apple App Analytics — aggregated, non-identifying statistics about crashes and usage. You can turn this off in Settings → Privacy & Security → Analytics & Improvements.
f. Website usage
If you accept analytics cookies on the Site, we use Google Analytics to understand traffic and usage (e.g. pages viewed, approximate region, device/browser type), with IP anonymization enabled. We also keep standard, short-lived server logs for security and reliability. Your theme, language, and cookie choice are stored locally in your browser (localStorage) and are never transmitted to us.
4. Why we process data & legal bases (GDPR)
| Purpose | Data | Legal basis (GDPR Art. 6) |
|---|---|---|
| Provide your account and the App | Email, Apple ID | Performance of a contract |
| Deliver a game you chose to share | The game file: match video, audio, thumbnails, rally data | Performance of a contract — you ask us to transfer that specific game |
| Process purchases | Purchase status from Apple | Performance of a contract |
| Website analytics | Usage data, cookies | Consent |
| Security, abuse prevention, logs | Technical/log data | Legitimate interests |
| Comply with legal obligations | As required | Legal obligation |
Analyzing your match — rally detection, ball tracking and court fencing — is not in this table because it happens entirely on your device. We receive no data from it, so there is no processing by us to have a legal basis for.
5. Cookies & analytics on the website
On your first visit the Site shows a cookie banner. Google Analytics is loaded only if you select “Accept.” If you decline, no analytics cookies are set. You can change your choice at any time via the “Cookie settings” link in the footer. Essential preferences (theme, language, your cookie choice) are stored locally in your browser and are not used for tracking.
6. Sharing & sub-processors
We do not sell or share your personal information and do not use it for cross-context behavioral advertising. We rely on a small number of service providers (processors) who act on our instructions:
| Provider | Purpose | Location |
|---|---|---|
| Apple Inc. | Sign in with Apple, In-App Purchases, App Analytics | United States |
| Akamai Technologies, Inc. (Linode) | Account backend and object storage for shared games | Frankfurt, Germany (European Union) |
| Google LLC | Website analytics (only with your consent) | United States |
7. International data transfers
Because your match is analyzed on your own device, no footage, and no data derived from it, is transferred anywhere. Our account backend is located in the European Union (Frankfurt, Germany (European Union)), and any game you choose to share is stored there too. If you use the App from outside the EU, your account data and shared games may be processed in the EU.
Apple and Google may process certain data in the United States — Apple for Sign in with Apple, In-App Purchases and App Analytics, Google for website analytics if you consent to cookies. These transfers are covered by appropriate safeguards such as the EU Standard Contractual Clauses and/or the EU–U.S. Data Privacy Framework.
8. How long we keep data
- Match footage and everything derived from it: never held by us — it stays on your device, and you delete it there.
- Shared games (video, audio, thumbnails, rally data): deleted within 24 hours of upload, after which the share link stops working. Never retained for model training.
- Account data (email): kept until you delete your account, then removed (subject to any legal retention).
- Analytics: retained by the relevant provider per their settings.
9. Security
We use industry-standard technical and organizational measures — including encryption in transit, access controls, unlisted random share links that require a signed-in account and expire within 24 hours, and fully on-device analysis and handling of your video and audio unless you deliberately share it — to protect personal data. No method of transmission or storage is completely secure, but our privacy-by-design approach keeps the data we hold to a minimum.
10. Your rights (EEA / UK GDPR)
If you are in the European Economic Area or the United Kingdom, you have the right to: access your data; rectify inaccurate data; erase your data; restrict or object to processing; data portability; and to withdraw consent at any time (without affecting prior processing). To exercise these rights, email privacy@la-pared.app. You also have the right to lodge a complaint with your local data protection authority.
11. Your California privacy rights (CCPA/CPRA)
In the past 12 months we have collected the following categories of personal information: identifiers (email, Apple ID), commercial information (purchase status), and internet/usage activity (website analytics, if you consent). We also briefly hold audio and visual information in one case you control: the video and audio of any game you choose to share, deleted within 24 hours. We collect it for the purposes described above.
We do not sell and do not share personal information (as those terms are defined under the CPRA), and we do not knowingly do so for anyone under 16. California residents have the right to know, access, correct, and delete their personal information, and the right not to be discriminated against for exercising these rights. To make a request, email privacy@la-pared.app.
12. Deleting your account & data
You can delete your account and associated data from within the App, or by emailing privacy@la-pared.app. Your match video and audio, and everything the App works out from them, already remain on your device and can be deleted by you at any time. Any game you shared is deleted from our storage within 24 hours regardless.
13. Children
La Pared is a general-audience app and is not directed to children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us personal data, contact us and we will delete it.
14. Changes to this policy
We may update this Privacy Policy from time to time. We will change the “Last updated” date above and, where appropriate, notify you in the App or on the Site. Continued use after an update means you accept the revised policy.
15. Contact
BwSoft Management, LLC
22667 Aspect Dr Apt 201, Boca Raton, FL 33428, United States
privacy@la-pared.app